✦ Digital Marketing

Performance Marketing

We run full-funnel performance marketing programmes — paid search, paid social, programmatic, affiliate, and conversion rate optimisation — engineered around your ROAS and CPA targets, with unified attribution, weekly optimisation, and transparent revenue-linked reporting.

4.5×Avg ROAS Delivered
35%CPA Reduction
₹100Cr+Revenue Generated
250+Campaigns Managed
Our Services

What We Deliver

Comprehensive solutions designed around your business goals — built by specialists who've deployed these systems at scale.

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Paid Search (Google & Bing)

Full-funnel search campaigns — brand defence, non-brand acquisition, competitor, and retargeting — with weekly optimisation and unified attribution.

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Paid Social (Meta & LinkedIn)

Prospecting and retargeting campaigns on Meta and LinkedIn with creative testing frameworks driving predictable leads and sales.

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Programmatic Display

DV360 and The Trade Desk programmatic campaigns with audience-first targeting and viewability-optimised placements.

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Affiliate & Partnership Marketing

Affiliate programme design, publisher recruitment, commission structures, and fraud monitoring for performance-based growth.

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Conversion Rate Optimisation

Landing page A/B testing, heatmap analysis, checkout friction reduction, and copy optimisation — same traffic, more revenue.

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Unified Attribution & Reporting

Cross-channel attribution modelling connecting ad spend to revenue across every paid touchpoint — no siloed platform metrics.

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Why It Matters

Every Rupee Tracked to Revenue

Most performance marketing fails because channels are managed in silos — Google Ads agency, Meta Ads freelancer, and SEO consultant all reporting different metrics with no unified picture. We manage all paid channels from one desk, with one attribution model, optimising total ROAS.

Google AdsMeta AdsLinkedIn AdsDV360The Trade DeskGoogle Analytics 4NorthbeamTriple WhaleLooker StudioVWOOptimizelyHotjarGTMAppsFlyer
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Unified Attribution Model

Single attribution view across Google, Meta, LinkedIn, and programmatic — optimise total ROAS, not individual channel metrics.

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CRO as Standard

Landing page testing and CRO is built into every engagement — because improving conversion rate lifts ROAS without increasing spend.

Weekly Optimisation Cadence

Budget reallocation, audience exclusions, creative rotation, and bid adjustments every week — not monthly reviews.

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Creative Testing Framework

Systematic ad creative testing methodology — identifying winning creative angles that scale, not guesswork.

How We Work

Our Proven Delivery Process

A structured, agile methodology that delivers on time, on budget, and beyond expectations — every single time.

01

Audit & Attribution Setup

Review existing accounts, set up cross-channel attribution, and establish baseline performance metrics.

02

Channel Strategy & Budget Allocation

Allocate budget across channels based on historical performance, audience data, and funnel analysis.

03

Campaign Build & Launch

Structured campaigns with audience segmentation, creative variants, and conversion tracking verified.

04

Weekly Optimisation

Budget shifts, bid changes, creative rotation, audience exclusions, and landing page iteration.

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Monthly Strategy Review

ROAS analysis, channel mix review, creative performance ranking, and next-month scaling plan.

Why ScaleUpTH

Why Businesses Choose Us

We combine technical depth with business pragmatism — delivering solutions that create real, measurable impact.

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One ROAS, All Channels

Unified attribution means budget flows to what actually drives revenue — not what looks best in platform dashboards.

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CRO Included

Landing page testing built into every engagement — because conversion rate improvement has infinite ROAS leverage.

Weekly, Not Monthly

Optimisation every week — not month-end reviews that waste four weeks of underperforming budget.

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Scaling Creative Winners

Systematic creative testing identifies winning angles that scale — not creative fatigue from running one ad too long.

FAQ

Frequently Asked Questions

Everything you need to know before getting started.

What channels do you manage?+
Google Ads (Search, Shopping, YouTube, PMax), Meta Ads (Facebook and Instagram), LinkedIn Ads, programmatic (DV360/TTD), and affiliate. We recommend the right mix based on your category and audience.
How do you handle attribution across channels?+
We implement data-driven multi-touch attribution using GA4 and third-party MTA tools (Northbeam, Triple Whale) — avoiding last-click attribution that over-credits retargeting.
What ROAS is realistic for our industry?+
We benchmark against your category before promising anything. E-commerce averages 3–6× ROAS; B2B lead gen is measured by CPL and pipeline contribution. We set honest targets in kickoff.
How do you handle creative for performance campaigns?+
We produce performance-first creative — static ads, video ads, and carousel formats designed for platform placements and tested systematically. Creative strategy is included, not billed separately.
Do you work on commission or fixed fee?+
Fixed monthly management fee based on scope, not percentage of ad spend — aligning our incentives with your ROAS, not your budget size.
Ready to Start?

Let's Build Your Performance Solution

Tell us your requirements — we'll have a tailored proposal and free consultation in your inbox within 24 hours.

Start Your Project 📞 +91 93370 35617
Get In Touch

Start Your Project
With Us Today

Share your vision — we respond within 24 hours with a tailored proposal and free consultation.

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LocationCuttack, Odisha, India
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HoursMon–Sat, 9 AM – 7 PM IST

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