✦ Industry Solutions

Real Estate & PropTech

We build property technology solutions for Indian real estate — developer CRM and project management platforms, property listing portals, flat booking and collection systems, RERA-compliant documentation, and construction progress tracking — for builders, brokers, and property management companies.

20+PropTech Solutions Built
50,000+Units Managed
100%RERA Compliance
40%Sales Cycle Reduction

🏆 Industry Leaders We Build For

🏗️Real Estate Developers
🏢Commercial Property Firms
🏘️Housing Societies
🏪Co-Working Operators
🌴Hospitality Real Estate
🔑Property Brokers
🏦Real Estate NBFCs
🏠Property Management Companies
🌆Smart City Projects
🏙️Township Developers
Solutions We Build

Digital Solutions for Real Estate & PropTech

Industry-specific technology solutions engineered for the unique workflows, compliance requirements, and competitive dynamics of Real Estate & PropTech.

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Real Estate CRM

Lead management, site visit scheduling, sales pipeline, automated follow-up, and channel partner commission tracking.

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Project Management System

Construction milestone tracking, contractor billing, material procurement, and progress photo documentation per project.

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Flat Booking System

Unit inventory, booking form, payment schedule, collection tracking, and digital agreement generation for buyers.

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RERA Compliance Platform

Automated RERA quarterly reports, project registration documentation, and disclosure management for regulatory compliance.

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Property Management Portal

Tenant management, maintenance requests, society billing, and amenity booking for housing societies and commercial properties.

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Property Listing Portal

Search-optimised property portal with 3D tours, floor plan viewer, EMI calculator, and lead capture for developers and brokers.

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By The Numbers

Indian Real Estate — Digital Transformation Is Overdue

India's ₹20 lakh crore real estate sector still runs largely on Excel and WhatsApp — the gap between current state and digital best practice is an enormous opportunity.

₹20L Cr

India Real Estate Market

India's real estate sector is the 2nd largest employer and 2nd largest GDP contributor — technology penetration remains remarkably low.

40%

Sales Cycle Reduction

Builders using CRM with automated follow-up and digital site visit scheduling reduce average sales cycle by 40%.

₹15L

Avg Cost of Missed Booking

Each flat booking that falls through due to slow follow-up or poor documentation costs developers ₹10–25L in lost revenue.

Lead Conversion with Digital Nurturing

Automated WhatsApp and email nurturing sequences convert 3× more property leads vs manual sales team follow-up alone.

RERA

Zero Penalty With Automated Compliance

RERA quarterly reporting, milestone disclosures, and project documentation automation eliminates manual compliance gaps.

60%

Collection Efficiency with Digital Demands

Automated payment demand notices, digital receipts, and collection dashboards improve on-time collection by 60%.

Our Expertise

From Excel Chaos to Digital Real Estate Operations

Indian real estate operations are uniquely complex — multiple project phases, hundreds of unit variants, channel partner networks, and RERA compliance requirements. We've built the systems that handle this complexity so your sales and operations teams can focus on customers, not spreadsheets.

ReactReact NativeNode.jsPostgreSQLRedisAWSWhatsApp Business APIRazorpayGoogle MapsTwilioDocuSignDigioPDF generationPower BI
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Unit Inventory Intelligence

Dynamic inventory management tracking each unit's status — available, blocked, booked, registered — with colour-coded floor plan views.

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RERA-Ready Documentation

Automated RERA disclosure generation, milestone reporting, and project registration documents prepared correctly every quarter.

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WhatsApp-Native Sales

Sales team communicates with leads via WhatsApp — all conversations logged, follow-ups automated, and pipeline updated automatically.

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Developer Analytics

Revenue vs cost per project, channel partner performance, collection efficiency, and unit mix analysis for management decisions.

How We Work

Our Real Estate & PropTech Delivery Process

A structured engagement model built around your industry's regulatory requirements, integration landscape, and operational realities.

01

Business Process Mapping

Map sales, booking, construction, and collection workflows specific to your project type and scale.

02

CRM & Booking System

Lead-to-booking pipeline, unit inventory, and payment schedule modules built first for fastest ROI.

03

RERA & Compliance Modules

Automated RERA reporting, documentation generation, and compliance calendar integration.

04

Construction & Finance Modules

Project milestone tracking, contractor billing, and collection management with accounting integration.

05

Rollout & Training

Sales team, site team, and accounts training with 60-day post-launch support.

Why ScaleUpTH

Why Real Estate & Businesses Choose Us

Deep domain knowledge combined with full-stack technical capability — we build solutions that fit your industry, not generic software forced to fit.

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40% Faster Sales Cycle

CRM with automated nurturing converts leads faster — every follow-up tracked, no lead falls through the cracks.

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RERA Compliance Automated

Quarterly reports generated automatically — zero manual RERA documentation effort and zero penalty risk.

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Better Collection Discipline

Automated payment demands and collection dashboards improve on-time collections by 60% in the first quarter.

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Project Profitability Visibility

Real-time project P&L, cash flow, and collection vs disbursement tracking for every project simultaneously.

FAQ

Frequently Asked Questions

Common questions from Real Estate & PropTech businesses before engaging with us.

Can you build a system for multiple projects simultaneously?+
Yes — multi-project architecture is standard in our real estate platforms. Each project has independent inventory, timelines, and P&L while sharing common CRM, collection, and reporting infrastructure.
How does the flat booking system handle unit holds and cancellations?+
Configurable hold duration per unit type, automated hold expiry notifications, cancellation fee calculation, and refund workflow with accounts integration.
Can channel partners access the system?+
Yes — partner portal with their own lead pipeline, booking tracking, and commission statement access — keeping partners engaged and reducing manual coordination.
How do you handle construction-linked payment plans?+
Milestone-based payment demand automation — when a construction milestone is marked complete, buyer payment demands generate automatically with the appropriate instalment amount.
Do you integrate with IndiaMART and housing portals for leads?+
Yes — lead APIs from 99acres, MagicBricks, Housing.com, and IndiaMART feeding directly into the CRM with source attribution and auto-assignment to sales staff.
Ready to Transform?

Let's Build Your Real Estate & Digital Solution

Share your real estate & business challenge — we'll respond with a tailored proposal and free consultation within 24 hours.

Start the Conversation 📞 +91 93370 35617
Get In Touch

Start Your Project
With Us Today

Share your vision — we respond within 24 hours with a tailored proposal and free consultation.

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LocationCuttack, Odisha, India
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HoursMon–Sat, 9 AM – 7 PM IST

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