✦ Industry Solutions

Gaming & Entertainment

We build gaming and entertainment platforms — mobile games, fantasy sports apps, OTT streaming services, live event technology, and gaming infrastructure — engineered for the extreme concurrency, real-time performance, and engagement mechanics that the entertainment sector demands.

15+Gaming Apps Launched
2M+MAU Across Platforms
99.99%Uptime During Live Events
4.7★Avg Store Rating

🏆 Industry Leaders We Build For

🎮Mobile Game Studios
🏏Fantasy Sports Platforms
📺OTT Streaming Services
🎬Film & Web Series Producers
🎤Live Event Platforms
🃏Real Money Gaming
🎲Casual Game Publishers
🏆Esports Organisers
🎵Music Streaming Platforms
🎯Gamification Platforms
Solutions We Build

Digital Solutions for Gaming & Entertainment

Industry-specific technology solutions engineered for the unique workflows, compliance requirements, and competitive dynamics of Gaming & Entertainment.

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Mobile Game Development

Unity and Unreal mobile games for iOS and Android — casual, mid-core, and hyper-casual with in-app purchase and ads monetisation.

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Fantasy Sports Platform

Real-money and free-to-play fantasy cricket, football, and kabaddi platform with live scoring, contest management, and payment integration.

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OTT Streaming Platform

Video streaming platform with DRM-protected content, adaptive bitrate, subscription billing, and multi-device playback.

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Live Streaming & Events

Real-time interactive live streaming with chat, virtual gifts, leaderboards, and CDN infrastructure for concurrent viewer spikes.

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Gamification Platform

Points, badges, leaderboards, and challenge mechanics embedded into non-gaming apps to drive retention and engagement.

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Gaming Backend Infrastructure

Real-time game servers, matchmaking, leaderboards, player profiles, anti-cheat, and analytics backend for online multiplayer games.

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By The Numbers

India Gaming & Entertainment — Explosive Growth Numbers

India is the world's largest mobile gaming market by download volume — and one of the fastest-growing in revenue terms. The digital entertainment boom shows no signs of slowing.

600M+

Mobile Gamers in India

India has 600M+ mobile gamers — the world's largest by count, with rapidly growing willingness to pay for premium experiences.

$8.6B

India Gaming Revenue by 2027

India's gaming revenue is growing at 28% CAGR — platforms launching now are establishing the audience habits that will pay out for years.

180M+

Fantasy Sports Users

India's fantasy sports market has 180M+ users — the most engaged sports entertainment format in the world by participation rate.

₹6,000Cr

OTT Market Size in 2025

India's OTT market reached ₹6,000Cr in 2025 — regional language content and exclusive originals are the primary growth drivers.

8 Min

Average Daily Gaming Session

Indian mobile gamers average 8-minute sessions — engagement mechanics and session hooks must be optimised for this behaviour.

Revenue from In-App Purchases

Games with well-designed in-app purchase economies generate 3× more revenue than ad-only monetisation for the same MAU base.

Our Expertise

Gaming Infrastructure That Doesn't Flinch at Peak Load

Real-time gaming and entertainment systems face the most demanding requirements in consumer software — millions of simultaneous users, sub-100ms latency, and zero tolerance for downtime during IPL match day. We architect for peak load from the ground up.

UnityUnreal EngineReact NativeNode.jsGoWebSocketRedisKafkaAWS GameLiftAgoraMuxDRM (Widevine)FirebaseRazorpayStripe
Sub-100ms Game Server Latency

Real-time multiplayer and fantasy scoring systems with WebSocket infrastructure delivering sub-100ms latency at peak load.

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Elastic Peak Scaling

Auto-scaling handles IPL match day or game launch traffic spikes — 100× normal load without degradation.

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Monetisation Engine

In-app purchase, subscription, virtual currency, and ad mediation systems maximising revenue per user.

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Anti-Cheat & Fair Play

Server-authoritative game logic, anomaly detection, and fraud prevention for real-money gaming and competitive play.

How We Work

Our Gaming & Entertainment Delivery Process

A structured engagement model built around your industry's regulatory requirements, integration landscape, and operational realities.

01

Game Design & Architecture

Define core loop, monetisation model, and technical architecture for target platform and audience.

02

Core Game / Platform Development

Game engine development or platform backend with iterative playtesting and load validation.

03

Backend Infrastructure

Game servers, matchmaking, leaderboards, and real-time infrastructure with load testing.

04

Monetisation & Analytics

In-app purchase, subscription, and analytics events instrumented for revenue optimisation.

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Soft Launch & Scale

Soft launch, live ops support, and infrastructure scaling for full audience release.

Why ScaleUpTH

Why Gaming & Businesses Choose Us

Deep domain knowledge combined with full-stack technical capability — we build solutions that fit your industry, not generic software forced to fit.

99.99% Uptime on Match Days

Elastic infrastructure handles IPL or World Cup traffic spikes without the outage that destroys user trust.

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Revenue-Optimised Monetisation

IAP, subscription, and virtual economy design informed by retention data — not guesswork.

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Fair Play Guaranteed

Server-authoritative architecture and fraud detection for real-money gaming platforms that regulators and users trust.

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Player Analytics Built In

Session, retention, funnel, and monetisation analytics from day one — data to optimise every game design decision.

FAQ

Frequently Asked Questions

Common questions from Gaming & Entertainment businesses before engaging with us.

Do you develop games for PC and console as well as mobile?+
Our primary platform is mobile (iOS and Android) using Unity and Unreal. We develop cross-platform builds targeting PC/Mac as a secondary deployment target for games where the market justifies it.
Is fantasy sports legal to develop in India?+
Daily fantasy sports involving skill are classified as games of skill in most Indian states. Real-money gaming requires legal review by state, proper KYC/AML, and TDS compliance. We include regulatory guidance in every fantasy sports engagement.
How do you handle concurrent load for live fantasy events during IPL?+
Auto-scaling Kubernetes clusters on AWS with pre-scaled capacity before known high-traffic events, Redis for leaderboard operations at scale, and CDN-cached static assets — tested at 10× expected peak before every major event.
Can you build an OTT app that works across iOS, Android, and Smart TV?+
Yes — React Native for iOS and Android, separate Android TV and tvOS apps, and web player for desktop — all pointing to the same streaming backend and subscription management system.
How do you implement DRM for video content protection?+
Widevine (Android/Chrome), FairPlay (iOS/Safari), and PlayReady (Windows) DRM via DRMtoday or Pallycon integration — content encrypted at ingest and decrypted only on authorised devices.
Ready to Transform?

Let's Build Your Gaming & Digital Solution

Share your gaming & business challenge — we'll respond with a tailored proposal and free consultation within 24 hours.

Start the Conversation 📞 +91 93370 35617
Get In Touch

Start Your Project
With Us Today

Share your vision — we respond within 24 hours with a tailored proposal and free consultation.

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LocationCuttack, Odisha, India
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HoursMon–Sat, 9 AM – 7 PM IST

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